Transformed by a fresh design, a higher EPA fuel-economy, new features, additional options, and increased power and capability, the 2010 Toyota Prius is the hybrid you don't want to overlook. The Prius is a 4-door hatchback. It seats up to 5 passengers comfortably, and allows for space and mobility that makes every drive comfortable and enjoyable. With so much style, efficiency, and cabin room, it's no wonder the Prius has been said to only get better as the years go on.
The Prius is a gas/electric hybrid that runs with the combination of a 4-cylinder engine, a battery-powered electric motor, as well as a continuously variable automatic transmission (CVT). This unique Toyota hybrid system allows the Prius to operate using either one or both of its power sources. This balances acceleration and fuel economy, making for a ride that is not only smooth and enjoyable, but cost efficient as well. For the above reasons among many others, the benefits of the 2010 Toyota Prius are seemingly endless.
The Toyota Prius of 2010 is available in four separate trim options, including the II, the III, the IV, and the V. All of these trim options are renowned for their performance. With the newly-added additional features such as an adjustable-height driver seat, telescopic steering column, and heated front seats, the comfort provided to driver and passengers alike is unheard of. The Prius even borrows many features left exclusively to Toyota's Lexus division, such as Lane Keep Assist with lane-departure warning and Intelligent Parking Assist that provides hands-free parallel parking. With so many great perks, and hardly any drawbacks, the Prius of 2010 is making headlines in the hybrid world. You can visit your local Toyota dealer today to test drive a 2010 Prius and experience superior hybrid driving for yourself.
Toyota Offers the 2010 Prius in a Base I Trim Level | Base Price: $21,400 |
 The 2010 Toyota Prius Base I is equipped with interior features like two 12V power outlets, power door locks, a multi-informational display, air conditioning with an A/C compressor, and eco/power modes.
Exterior features include High Solar Energy-Absorbing glass, aerodynamic projector-beam headlights, 5-spoke aluminum wheels, and an aerodynamic rear spoiler.
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Experience the 2010 Toyota Prius II Base | Base Price: $22,800 |
The Prius II is the Prius trim model available to consumers at the most basic level. The Prius II is set upon 6J x 15 inch, 5-spoke aluminum alloy wheels with P195/65 R15 tires and has great features such as Driver Door Smart Key entry system. Never drive without your favorite tunes again. With the Prius II package, you get a high performance AM/FM/single-CD audio system with MP3/WMA playback capability, an auxiliary audio mini-jack, six speakers, and satellite capability.
The Prius II is basic only by title, as it has a great amount to offer the 2010 hybrid driver.
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Introducing the Prius III of 2010 | Base Price: $23,800 |
| While the III is similar in many ways to the Prius II, such as in its possession of aerodynamic multi-reflector projector-beam headlamps with auto-off, a driver door smart key entry system with push button and remote illuminated entry, 6J x 15 inch 5-spoke aluminum alloy wheels, and P195/65 R15 tires, it does embark on its own path with a few key differences, as well. The Prius III comes standard with a high quality audio system: the JBL AM/FM/CD changer, with integrated XM satellite radio, MP3/WMA playback capability, hands-free phone capability via Bluetooth, and more. Also available are great options like the Navigation Package and Solar Roof Package to truly customize your Prius III.
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The All New Prius IV | Base Price: $26,600 |
| The Prius IV is one of the 2010 Toyota hybrid's most renowned Prius trim options available on the market. While it is visually similar to the Prius II and III trim models, due to its 6J x 15 inch 5-spoke aluminum alloy wheels and P195/65 R15 tires, there are still many differences that set the IV apart from the rest. Its three-door Smart Key entry system, driver and passenger water repellant windows, illuminated entry, and leather-trimmed interior, are just a few of the features that make the IV stand out in a category all its own. Visit your local Toyota dealer today to test drive the Prius IV you've been waiting for.
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For the Most Luxurious Prius Trim Available for 2010, Opt for the Toyota Prius V | Base Price: $28,070 |
 As the ultimate Prius trim of 2010, the V comes with bright LED headlights, fog lights, and 17-inch alloy wheels as opposed to the 15s that come with the other trim models. The V is the premier Prius trim option available, and comes standard with a leather-trimmed interior, heated front seats, driver lumbar support, a plasma cluster, and more. It even comes stocked with a JBL AM/FM/CD changer audio system with integrated XM satellite radio, MP3 playback capability, Bluetooth wireless technology, and eight speakers.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
