Having undergone terrific transformations with a fresh design, a higher EPA fuel-economy, new features, and increased power, the 2010 Prius is the Toyota hybrid you don't want to miss. This 4-door hatchback seats up to five passengers comfortably, allowing you the space and mobility to get where you need to go with comfort and ease. With so much style, efficiency, and cabin room, it's no wonder the Prius has been said to only get better as the years go on.
As a gas/electric hybrid running with the combination of a 4-cylinder engine, battery-powered electric motor, and a continuously variable automatic transmission (CVT), there is very little that the technologically-advanced Prius cannot do. This unique Toyota hybrid system allows the Prius to operate using either one or both of its power sources. This balances acceleration and fuel economy, making for a ride that is not only smooth and enjoyable, but cost efficient as well. For the above reasons among many others, the benefits of the 2010 Toyota Prius are seemingly endless.
The Prius has made its debut with four outstanding trim options: the II, III, IV, and V. With the newly-added additional features such as an adjustable-height driver seat, telescopic steering column, and heated front seats, the comfort provided to driver and passengers alike is unheard of. The 2010 Prius even draws upon features left exclusively to Toyota's Lexus division in prior years, including Intelligent Parking Assist that provides hands-free parallel parking and Lane Keep Assist with lane-departure warning. With such a wide variety of perks, the 2010 Prius is revolutionizing its appeal in the hybrid world. Test drive a 2010 Prius at your local Toyota dealer today and experience superior hybrid driving like never before.
Introducing the Brand New 2010 Toyota Prius I Base Trim, Available Now! | Base Price: $21,400 |
 The 2010 Toyota Prius I Base Hatchback rides on 6J x 15" aluminum alloy wheels and comes standard with aerodynamic projector-beam auto-off headlamps. The roomy interior seats five passengers, and comes furnished power door locks, illuminated entry, multi-informational display, and an AM/FM/CD audio system with 4 speakers and MP3 capability.
Drive the fuel efficient and highly affordable 2010 Toyota Prius I Base Trim today!
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The Prius II Base Trim | Base Price: $22,800 |
The Prius II Base is the 2010 trim that comes at the most basic level available to consumers. The Prius II is set upon 6J x 15 inch, 5-spoke aluminum alloy wheels with P195/65 R15 tires and has great features such as Driver Door Smart Key entry system. Never drive without your favorite tunes again. With the Prius II package, you get a high performance AM/FM/single-CD audio system with MP3/WMA playback capability, an auxiliary audio mini-jack, six speakers, and satellite capability.
The Prius II is basic only by title, as it has a great amount to offer the 2010 hybrid driver.
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Introducing the Toyota Prius III of 2010 | Base Price: $23,800 |
| While the III is similar in many ways to the Prius II, such as in its possession of aerodynamic multi-reflector projector-beam headlamps with auto-off, a driver door smart key entry system with push button and remote illuminated entry, 6J x 15 inch 5-spoke aluminum alloy wheels, and P195/65 R15 tires, it does embark on its own path with a few key differences, as well. It comes standard with a high quality sound system. The JBL AM/FM/CD changer is housed inside the Prius III, and possesses an integrated XM satellite radio, MP3/WMA playback capability, hands-free phone capability via Bluetooth, and more. Also available are options like the Navigation Package and Solar Roof Package to make your Prius III hybrid your own.
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Toyota's 2010 Prius IV | Base Price: $26,600 |
| Standard features on this Prius IV trim include driver and front passenger water repellant windows, illuminated entry, a step lamp and a three-door Smart Key entry system with a push button start. Also included are heated front seats with driver lumbar support, HomeLink, an auto-dimming mirror, plasma cluster and a leather-trimmed interior. For entertainment you'll have an eight-speaker JBL AM/FM/CD/MP3/WMA stereo system with integrated XM satellite radio and hands-free Bluetooth phone capability.
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The 2010 Prius V: The Ultimate Prius Trim Available | Base Price: $28,070 |
 The 2010 Prius V is the ultimate trim that comes complete with bright LED headlights, fog lights, and 17-inch alloy wheels as opposed to the 15s that come with the other trim models. The V is the premier Prius trim option available, and comes standard with a leather-trimmed interior, heated front seats, driver lumbar support, a plasma cluster, and more. The Prius V comes stocked with a JBL AM/FM/CD changer audio system setup. Also included in the package are options like integrated XM satellite radio, MP3 playback capability, Bluetooth wireless technology, and eight speakers.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
