President's Cabinet Award

Our team is most honored in our winning of this award. The President's Cabinet Award is Toyota's most exclusive and prestigious honor. Limited to a maximum of only 12 dealerships in the country, this elite award recognizes a combination of operational superiority, high volume sales, and most importantly, outstanding customer satisfaction performance.

Board of Governors

Toyota of El Cajon is a 10+ years recipient of this coveted award. We are acknowledged for our outstanding vehicle sales achievement and outstanding customer satisfaction performance. To be considered for the Board of Governors award, a dealership must be among the top 60 dealers in non-fleet vehicle sales volume, must be in operation for the entire year, plus numerous other requirements. These high standards ensure that a Board of Governors dealer is committed to total customer satisfaction.

President's Award

Toyota of El Cajon is proud to be a regular recipient of the President's Award since 1992. It's the highest honor a dealership can receive from Toyota and such honor is given only to dealers who have demonstrated a commitment to customer satisfaction.In order to qualify as a President's Award winner, dealerships must excel in each of a series of categories, including Customer Sales Satisfaction and Customer Service Satisfaction. This award honors those Toyota dealers who excel in all facets of their operations . those dealers who have proven themselves to be Toyota's very best!

Better Business Bureau Torch Award

At Toyota of El Cajon, we Start With Trust. The Better Business Bureau (BBB) promotes and fosters the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education, and service excellence. The Torch Award for marketplace ethics signifies not only the importance of ethical business practices, but the willingness and efforts made by outstanding businesses to ensure that the marketplace remains fair and honorable. As the only car dealership in San Diego to be recognized by the BBB for marketplace ethics, we are proud to give back to our community!

TIME Dealer of the Year 2014

The TIME Dealer of the Year award is one of the automobile industry's most prestigious and highly coveted honors. Recipients are among the nation's most successful auto dealers who also demonstrate a long-standing commitment to community service. Toyota of El Cajon is humbled to be a finalist chosen from more than 17,000 auto dealers nationwide.

"This award recognizes the best of the nation's dealers, not only for their business successes, but for their extraordinary commitment in giving back to their local communities. The dealers nominated for this award are community heroes, as well as economic and civic leaders, who have time and again shown their dedication to making a difference."

Click here to read our interview with TIME: